Toys"R"Us to return with two new stores this November"

Toys R Us re-opens with the future of retail in play

"We've teamed up with Tru Kids Brands to re-imagine Toys R Us and launch two new immersive locations in Texas and New Jersey", the company tweeted Thursday morning.

The new stores are nearly unrecognizable with tech-infused and engaging kid-friendly designs.

Well, the reports of the brick-and-mortar retailer's death were greatly exaggerated, as Toys "R" Us parent company Tru Kids Brands announced on Thursday that it has partnered with tech retailer b8ta to open new stores across the U.S. These new Toys "R" Us stores will offer a more interactive and playground-like environment, where kids cannot only see the toys displayed out of the box, but also play with them prior to purchasing. How hot will it get this weekend? One will be in New Jersey. Tru Kids also said former Toys R Us employees would be considered new hires, not rehires, for the new company.

The retailer, which closed all its locations in the U.S.in 2018 after the company filed for bankruptcy, is being relaunched by Tru Kids Brands with the opening of two new stores this year, CNN reports.

Barry said the stores will feature events and activities every day, "from seeing toys displayed out of the box to test before making a purchase, to visiting different brand stations to driving learning through play embracing STEAM, or just having fun with Geoffrey the Giraffe in the open play space".

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Toys R Us will be back in business in some locations just in time for the Christmas shopping season. They aren't using any debt to fund the new stores and are starting small, with 6,500-square-foot locations.

Toys "R" Us' long-awaited comeback is finally official.

Toys R Us wants people to know these new stores will be significantly smaller than the Toys R Us stores we all grew up with. They will sell toys, but fewer of them.

By 2017, when the chain declared bankruptcy, it had almost $8 billion in debt versus just $6.6 billion in assets. Toys R Us provides established brand power of the ultimate toy store - and the connections with toy brands therein.

The joint partnership plans to open 10 additional stores in "prime, high-traffic retail markets" within the US throughout 2020.

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