Apple falls out with New York Times

Rs 250 for a month possible? Sure, says Netflix, which is testing low-cost subscription plan for mobile users in India

Apple's news and video services will all be talked but how much details of the technology put in will be disclosed is still a dicey topic. However, Indian consumers are big on Bollywood as well as regional movies and reality TV shows, and Netflix has been removing such content and adding its exclusive content instead. The company's product VP Todd Yellin recently gave a keynote in Mumbai explaining the streaming service's content expansion plans, which will include interactive TV shows and more Netflix original Indian content.

Apple Pay is also expected to gain new features.

Laura Martin, an analyst with the research firm Needham & Co, said Apple's prospects are strong as it shifts from being a "product" company to an "ecosystem".

The event comes with Apple under pressure to diversify its revenues amid sluggish growth in smartphones, which have delivered the bulk of Apple's profits for the past decade. Services like these and others are a way to keep Apple users tied to their devices - and for the company to tap into new and potentially lucrative revenue streams that it didn't have before.

Apple's relationship with programmers and subscription services sounds similar to what Amazon already has in place with its Prime Video Channels service.

Satellite TV brings in the next highest income, followed by streaming services like Netflix, Amazon Prime and Hulu. Apple's move to these kinds of premium, subscription packages is an outgrowth of the company putting a new emphasis on services as a way to mitigate any hardware sales slowdown. It's certainly possible, as it might attract new viewers previously unwilling to shell out the full cost for a monthly plan.

Another company that will launch a streaming service this year is WarnerMedia.

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In January of this year, Netflix announced the biggest price increase in the history of its streaming service.

However, with budgets reportedly exceeding $1 billion, Apple's latest foray into the world of content creation appears to be more ambitious than ever before.

The cheapest Netflix subscription costs $9 (£5.99 / AU$9.99) per month, so an Apple streaming service subscription could cost less than that.

It would be impressive if Apple just offered all its services in one, like $20 (or £15 / AU$25) for everything including Apple Music, newspapers and magazines.

The event will be taking place in the USA, and Apple's Indian fans can watch the event's proceedings live at 10:30 pm (local time) on Monday.

Thompson, who took over as New York Times CEO in 2012 and has overseen a massive expansion in its online readership, warned publishers that they may suffer the same fate as television and film makers in the face of Netflix's Hollywood insurgence. There's also word of a new finance service, with Apple partnering with Goldman Sachs to offer a credit card tied to Apple Pay.

It would be great if those who have already bought into the Apple ecosystem with an Apple TV got the benefit of a free Apple streaming service subscription.

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