Multinational companies pull YouTube ads

Advertisers flee YouTube after video comments get even more disgusting

"Any content - including comments - that endangers minors is abhorrent, and we have clear policies prohibiting this on YouTube", the spokesperson said. The brands released strongly worded statements, and YouTube scrambled to assure its clients it was fixing the problem.

The move comes just one month after the US wireless carrier announced it would resume buying advertising on YouTube, after a almost two-year boycott of the platform.

Concerns about predatory remarks began circulating recently after a video highlighted how some videos featured time-stamped comments that sexualize children. "We took immediate action by deleting accounts and channels, reporting illegal activity to authorities and disabling violative comments". While the videos themselves could be something simple that the child wanted to share, the comment section on these types of videos is absolutely atrocious and full of child predators taking advantage of the content that is in the video.

The comments from the troubled users link the posts together to encourage the site's algorithms to suggest more videos of similar content, without having to explicitly label the videos in any way.

To keep advertisers happy, YouTube could increasingly emphasize its progress on more strict enforcement of its policies in comments, demonstrating that its content moderation commitments go beyond video alone. The Alphabet-owned company has talked to key ad agencies and major companies to address it, according to AdWeek's sources familiar with the matter.

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YouTube disabled feedback on tens of hundreds of thousands of movies that includes children and eliminated 1000's of offensive feedback on related content material, Cho mentioned. Some companies, like Vitacost, have vowed to stop purchasing programmatic media from YouTube altogether, after their ads were run alongside videos of child exploitation.

However, the survey also found that marketing professionals ranked YouTube as the least brand-safe platform out of eight possible choices, behind Twitter, Facebook, Instagram, search, other publisher sites, LinkedIn, and Snapchat. "But cleaning up social platforms that trade in user-generated content is not as simple as people want it to be".

Advertisers such as Nestle and Epic Games contacted by a news reporter who replied they will surely take action to stop their advertisements from displaying in front of Anti-Vax video or channels.

"There's more to be done, and we continue to work to improve and catch abuse more quickly", the spokesperson added.

"So now trolls can just post vulgar comments and take away the income from creators they do not like?" asked YouTube content creator Luke Rudkowski.

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