Netflix's 'Bird Box' Hits Record-Breaking 45 Million Accounts in First Week

The fright flick has spawned the internet sensation known as the #BirdBoxChallenge with some people poking fun at the film

"There was not the scorched-earth publicity campaign employed by movie studios to make you aware of a film you most likely do not want to see". The film starring Sandra Bullock, Trevante Rhodes, John Malkovich, and Sarah Paulson is the best first 7 days ever for a Netflix film.

"Bird Box" was a prestige effort for Netflix, one of three films the company released in theaters before showing them on its streaming service this year. If it's a good show, you deserve an Emmy. It made someone refer to star Sandra Bullock as the "lady from Bird Box, " causing everyone who would instead refer to her as the lady from Speed (and, you know, everything else) to feel like a fossil.

In the first seven days alone since the film was released, Netflix says that more than 45 million accounts have watched it.

On the few other occasions that the streaming giant has revealed numbers, it announced that over 80 million subscribers watched at least one original romantic comedy earlier this summer, led by the breakout hit To All the Boys I've Loved Before.

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But recall as well that Netflix's 137 million accounts include about 58 million US -based accounts, leaving about 79 million accounts overseas.

The ensemble cast of Netflix's Bird Box is really quite something, isn't it? It's also unclear - though presumable - that the number reflects accounts that have accessed the film globally. "When an account is counted, it 'may include multiple views and viewers but is only counted once'". The rom-com became one of the most viewed original films on the platform.

Being clear-eyed about Netflix's Twitter brags doesn't mean that we have to be unimpressed with Bird Box's success. However, it's important to note that this new information about Bird Box's viewer metrics should be taken with a grain of salt.

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