DAZN signs Canelo Alvarez to record US$365m fight deal

Boxer Canelo Alvarez Inks $365 Million Contract With Streaming Network DAZN, Richest Deal in the History of Sports

"I have got a big size advantage on him, height and reach, but I can't look at that too much - he is an elite fighter, pound for pound (one of the best), the face of boxing, experienced". During the course of this deal, five years and the next 11 Canelo fights, DAZN will return premiere boxing matches to fight fans for a reasonable, affordable subscription price, and we will build a robust subscription base off of the demonstrated existing demand for these fights. "The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view".

The move comes after DAZN, which only launched in the U.S. in September, looks to exploit a gap in the market after HBO announced it will end its 45-year history of broadcasting boxing at the end of 2018.

"Today I am thrilled to be here as we announce the beginning of a new era in boxing and the USA harbinger of a global transformation to a fan-centered and fan-friendly presentation of sports in OTT subscription services". These fights will be available in all DAZN markets, including the United States, Canada, Italy, Germany, Austria, Switzerland and Japan.

"I've always liked a challenge, and this is yet another challenger in my career", Alvarez said.

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"We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya", said John Skipper, DAZN Group Executive Chairman. "By bringing Canelo's fights to DAZN, we will turn his pay-per-view success into a growth engine for subscribers - a truly transformational moment for our business and the entire industry".

Alvarez (50-1-2, 34 KOs) beat Gennady "GGG" Golovkin in a majority decision in September to become the WBC, WBA, Lineal and Ring Magazine Middleweight champion. Now Alvarez will seek to join a small and illustrious list of three-division world champions from Mexico as he steps up to 168 pounds to challenge Fielding. DAZN, which doesn't do PPV bouts, will also have access to Golden Boy's fight library, which includes the careers of Alvarez and De La Hoya.

Promoter De La Hoya told ESPN: "Canelo is the highest-paid athlete in the world". However, HBO recently announced that it would be bowing out of boxing after 45 years showing some of the sport's biggest fights, paving the way for DAZN to swoop for coverage of Canelo's bouts. The signing of Alvarez kicks off the DAZN-boxing partnership with an exclamation point and plenty of zeroes.

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