Apple's big new iPhone set to cost up to $2799

Apple Watch Series 4

The Apple Watch Series 4 now has a 30% larger edge-to-edge display. Even the fact that Apple discontinued last year's iPhone X shouldn't come as much of a surprise given that the new iPhone XS seemingly serves as an entry-level option for consumers eager to pick up a new device without necessarily breaking the bank.

Coupled with that is a new gyroscopic sensor that not only makes fitness tracking more accurate but now enables a new safety feature called fall detection.

Both the iPhone XS and XS Max are available in three storage variants.

At the launch, Tim Cook confirmed the names of the new models - which had been leaked earlier in the day - as iPhone XS, XS Max and XR, as well as revealing release dates for global regions.

The iPhone XS Max packs much of the same specs as its smaller sibling, although Apple says the battery is a little stronger, providing an hour and a half extra compared to the iPhone X. The iPhone XS has the same 5.8in-sized component as the original, while iPhone XR's screen is 6.1in but is lower quality.

Apple launches the new, affordable iPhone XR. iPhone XR will have a display measuring 6.1 inches with an LCD display.

The screens on the iPhone XS and XS Max have 60% greater dynamic range than the iPhone X.

And, Schiller said, the XS line-up features 'the most attractive iPhone we've ever made'.

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The company also no longer includes the adapter with the iPhone 7, 7 Plus, 8 and 8 Plus. Rather than luring millions of new iPhone users, Apple's goal these days is to steadily raise average prices, while expanding the total number of active devices to support sales of accessories and digital services like iCloud storage, streaming music and video.

Apple also showed off a cheaper iPhone, called the iPhone XR.

Apple has gone with a lone rear-facing 13-megapixel camera with f/1.8 wide-angle aperture, "Smart HDR" and Bokeh effects.

"While it's now the cheapest new iPhone of the lot, the iPhone XR gets a large 6.1" edge to edge display that uses IPS instead of OLED.

Apple iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space grey, silver and a new gold finish starting at Rs 99,900 and Rs 109,900, respectively, through Apple Authorised Resellers. Both will have dual SIM capability meaning you can have two numbers on the same phone. There is no 3D Touch feature here, but it does get a new haptic touch based system.

The new iPhones have more powerful processors and cameras, and a dual-SIM card feature for top-of-the-line devices.

However, the most hyped feature of the latest Apple Watch 4 is the built-in electrocardiogram (ECG or EKG feature). The price for the iPhone XS starts at $999 for the 64 GB model and goes up from there for 256 GB and 512 GB.

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