AMC Theaters reveals movie subscription program, rivals MoviePass

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Despite their complicated past, AMC denies that they're throwing down the gauntlet in front of MoviePass and instead told The Verge, "We understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests". Subscribers can see all three movies on the same day if they wish and can watch the same movie repeatedly but can't carry over credits if they see fewer than three films per week.

With the AMC Stubs A List Plan, users can receive up to three movie tickets per week for any available showtime at any US AMC location in virtually any format, including IMAX, Dolby Cinema, RealD 3D, Prime, and BigD. The glaringly obvious advantages that MoviePass has over "Stubs A-List" are that it's half the cost and you can see movies at whatever theater you want. Will AMC Theaters lose money on this service? You can make reservations for movies nearly any time, even if you've already seen them.

Helios and Matheson Analytics issued a warning about the company's ability to stay in business in a regulatory filing in April.

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Be sure to visit AMC's site or use the free AMC Theaters app on iOS or Android to get started and reserve your future seats! The offer includes other incentives, such as free upgrades on popcorn and soda, no online ticket fees and other loyalty bonuses. Further, the addition of Imax to AMC Stubs A-List program will not impact the large format exhibitor's studio arrangements and the incremental attendance should result in increased revenues. Shares of Helios and Matheson Analytics, the parent company of MoviePass, plunged more than 29%.

MoviePass announced that it exceeded 3 million subscribers last week and that it projects it will have more than 5 million by the end of the year.

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