What the Tech: Is Facebook listening to you?

What the Tech: Is Facebook listening to you?

The committee members also expressed concerns about the company's targetted ad system and how it profited itself from users' personal data. That problem stems from the company's unprecedented and largely unchallenged market reach. And numerous lawmakers present were primarily preoccupied with allegations of anti-conservative bias at Facebook, a line of questioning that failed to produce any illuminating answers.

Although much of the current global discussion about internet privacy is focused on Facebook's recently publicized policies and failures, the Gallup poll also found a greater number of Google users are concerned about their protecting their privacy when using the platform-35 percent are "very concerned", a 10-point jump from 2011.

When the Facebook CEO appeared before a US Senate joint committee hearing on Tuesday to answer questions on Facebook's scandals, there were no real upsets or scandalous remarks.

Zuckerberg couldn't name a single competitor.

Instead, given the option to articulate Facebook's relationship with users (and non-users), he dodged. "It was built to accomplish a social mission - to make the world more open and connected", Mark Zuckerberg wrote in Facebook's S-1 filing. The project was highlighted in the 2010 film "The Social Network", based on Facebook's roots, and is perhaps the earliest example of Zuckerberg's access to people's personal information online.

According to CNN, although shares of Facebook dipped early Thursday morning, they are still up almost 3% since Zuckerberg entered Capitol Hill to face questioning on Tuesday.

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Lawmakers criticized Zuckerberg on Wednesday for the company's repeated controversies regarding past data privacy issues and its repeated apologies.

Business development director Vesselin Popov insisted it was opt-in only and was in line with Facebook's policies at the time, so was not at all like the app developed for Cambridge Analytica by Dr Kogan. And all of a sudden I start receiving advertisements for chocolate.

Now that you know the status of your data, what you decide to do with your account is up to you. But given all the data concerns around the company, Facebook has made a decision to delay its release.

Cambridge Analytica used details of users' identities like political beliefs, interests, friend networks and "likes" in an effort to compile profiles of American voters, according to the original report by The New York Times.

Being able to find that requires a user to go their Facebook settings and clicking on "download a copy of your Facebook data" and then clicking the link that says "download archive".

"We have not seen wild changes in behavior", the Wall Street Journal quoted Everson as saying, "with people saying I'm not going to share any data with Facebook anymore".

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