Uber rewards launched for driver partners

Parisian taxi drivers have long had a reputation for being among the world’s rudest

Uber did not disclose the value of the deal, but reports from news site TechCrunch suggested the investment is likely to be upwards of $100m.

JUMP is headquartered in NY and offers a service where rides can rent bikes which are electric-powered through an online platform.

In 2010, Rzepecki founded his company under the name Social Bicycles, which started as a small team that created the first prototypes of their smart bikes, which the company says were the first with integrated GPS, payment systems, and locks.

"Our ultimate goal is one we share with cities around the world: making it easier to live without owning a personal car", explained Uber CEO Dara Khosrowshahi. About half of USA states classify e-bikes as motor vehicles, requiring licensing, registration and even insurance, making them illegal to ride.

Given Uber's scale, Rzepecki expects to be able to spread Jump's bikes further and faster.

While Jump bikes are not yet regulated, the electric-pedal company received exclusive permission from the San Francisco Municipal Transportation Authority (SFMTA) to kickstart service in the city.

As pollution rates spiral in today's modern cities, governments worldwide are constantly implementing schemes to try and entice citizens to make use of public transport and, in some cases, more eco-friendly options.

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The integration will likely to continue and succeed as the startup becomes part of the Uber company.

Many drivers and employees have been affected by the Grab-Uber merger.

In January, China's Didi Chuxing expanded into the huge and fiercely competitive Chinese bike-sharing market.

The new regulations require each trip to start and end in the fleet partner's designated headquarters or parking area, something Uber does not do. As UberPOP is a separate service which encourages multi-sharing and fare splitting, the ruling will not impact Uber's general operation in the country.

Uber had argued that France should have sought the European Commission's approval for a new taxi law, which contained measures on taxis and mobility apps, including one that said only official taxis could use geolocation technology to show available cars. Jump charges just $2 for every 30 minutes of hire with most journeys coming in shy of that length.

This is a bit of a misnomer as all the bikes are owned by JUMP and some of Uber's drivers rent their cars from Uber itself. Uber's global equivalents, Singapore's Grab, China's Didi and India's Ola, have all acquired or launched their own bike-sharing services.

"Electric bikes are exciting because they can go longer distances at higher speeds, and handle different (terrains), such as San Francisco's hills", Susan Shaheen, co-director of the UC Berkeley Transportation Sustainability Research Center tells Said and Lee.

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