Cambridge Analytica boss to face United Kingdom government Facebook probe

The Cambridge Analytica Scandal Is Going Global

Hindustan Times has previously reported, referencing the website of CA's Indian partner that has since been taken down, that the company claims to have worked for both the Congress and the BJP in India.

The Facebook scandal over misuse of user information has reached a Canadian data analytics company.

"They don't care whether or not what they do is legal as long as it gets the job done", he said. "Broadly, this is a company that goes around the world and undermines civil institutions of countries that are struggling to develop those institutions".

Lawmakers in the United States and Europe are demanding to know more about Facebook's privacy practices after a whistleblower said Cambridge Analytica improperly accessed data to target US and British voters.

"I think it is completely reasonable to say that there could have been a different outcome of the referendum had there not been, in my view, cheating", he said.

Wylie's recent statement was a part of his testimony before British Parliament's Digital, Culture, Media and Sports Committee which is investigating the issue of the Facebook data breach.

"The 50 million number is what the media has felt safest to report - because of the documentation that they can rely on - but my recollection is that it was substantially higher than that". Although Facebook said that it stopped the practice that allowed the Trump-linked firm to collect so much personal data from the platform, the episode highlighted popular unease about the site's obtuse privacy settings and vulnerability to scammers, fake news merchants, and other bad actors.

Rewriting its terms of service to better explain how it holds and uses data.

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"The way I like to think of it, data is the electricity of our new economy, and electricity can be quite risky", he said.

During a lengthy session in which MPs from across the political spectrum on the culture, media and sport (DCMS) committee quizzed Wylie, he provided a snapshot of the work carried out by the firms, now in the spotlight, highlighting how data captured enabled them to build up psychological profiles of individuals who would be particularly susceptible to forms of certain tactics.

Nix was suspended from his position as CEO of the controversial data company when it was alleged data from Facebook had been misused to influence the USA presidential election and the UK's Brexit referendum.

Wylie also told the British lawmakers that Cambridge Analytica has offices in India and employed staff.

Chief executive of Cambridge Analytica Alexander Nix surrounded by journalists before the Facebook scandal that led to his suspension. The data breach was one of the biggest in the history of Facebook.

Its reach in India is said to include a head office in Ghaziabad, with nine regional offices in Ahmedabad, Bangalore, Cuttack, Guwahati, Hyderabad, Indore, Kolkata, Patna and Pune. "But as a point of observation, one of the weak points that I've seen - again, this is an empathetic criticism - is the lack of technical people.They have had to ask me a lot of questions that a database engineer would not ask".

Wylie personally supported the "Leave" campaign, as he told the committee, but was troubled by what he viewed as threats to the democratic process.

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