Google will now make more money, thanks to your shopping searches

Google's Shopping Actions feature could help retail chains keep customers

According to Alegre, the shopping-related mobile search has grown by 85% in the last two years, and the trend is expected to grow on the backs of the rising popularity of the smart speakers. Later, the customer can stand in the kitchen, and use the Google Home voice device to add paper towels to the same cart and buy everything at once.

Aware of the fact that consumers often start their search for a product on Google but ultimately purchase the item on Amazon, the company has launched a program that will allow users to purchase items through Google Assistant and shopping ads in Search results.

For example, now you can search on Google for a scented candle, see a listing for a brand on Target, then add it to your Google Express cart. This is completely separate from any compensation that Google would receive for ads from the retailers, and listings under the program will appear under sponsored results and not interfere with regular search results.

On top of its search engine, the company is also bringing native shopping features to Google Assistant.

The current default choice for many consumers is a Google search that ends with an Amazon purchase, analysts said. That was due in part to the rise of mobile shopping. The search provider not only has the benefit of being the number-one used site on the internet, but has multiple smart home devices on the market at different price points, as well as the world's most commonly used mobile operating system in Android.

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According to Reuters, Alphabet's Google is set to team up with a number of leading United States retailers including Target, Walmart, Home Depot and Costco Wholesale in the aim of generating revenues from product searches that take place across its platforms.

Walmart and Target were both already partnered with Google on voice-based shopping, which includes integrations with Google Express and Google Assistant. Target shoppers "love the ease and convenience of making their Target run without lifting a finger by using a voice interface", Chief Information and Digital Officer Mike McNamara said. "And since the orders are shipped from a nearby Target store, they'll have their items delivered to their home in just two days, ". "And later this year, Target guests will be able to use Target's REDcard when shopping through Google, providing 5% off purchases and free shipping". According to Mary Dillon, CEO of Ulta Beauty, the average order value for their products jumped 35% after they partnered with the search giant, notes Reuters.

The service will let customers will be able to find products, and then purchase items through a single shopping cart.

This will seamlessly turn browsing into buying for customers.

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