Amazon's U.S. audience for Prime Video is reportedly around 26 million

Leaked documents reveal Amazon Prime Video numbers

According to the outlet, which reportedly reviewed internal company documents, Amazon Prime Video notched 26 million customers within the United States in early 2017. At a production cost of $72 million, there were 1.15 million Prime subscribers brought in from the show.

The Amazon documents also reveal that originals helped draw more than 5 million members to Prime between late 2014 and early 2017. With that first batch of 13 episodes apparently costing $49 (£35.04) per new subscriber which is far less than the $99 (and equivalents) that Amazon charges for Prime Membership. Reuters reports that Amazon spent $107 million on Season 2, a figure that averages out to just more than $10 million for each of the season's 10 episodes. Stories of behind-the-scenes trouble with Amazon's former head of drama and comedy were cited as the death knell for the series, along with poor viewership. (Prime subscribers receive free two-day shipping, ebook rentals, and other perks).

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While those viewership numbers for Good Girls Revolt are damning, there were other issues at play as well. Which is likely the reason amazon canceled it after one season. These documents reveal numbers that Amazon has never released to the public and they are eye-opening when you analyze what they are saying. Instead, Reuters notes that "analysts" estimate that there are 75 million Prime subscribers worldwide, and that over half are outside the U.S. The company has started offering a video-specific monthly subscription, though the company has not disclosed how popular the offering is.

The company has bet big on luring shoppers via its video offerings, as viewers can only access its lineup by signing up for Prime as a whole and plunking down the annual fee. One such attempt is the pricey adaptation of The Lord of The Rings, which is reported to carry a price tag north of $200 million. Prime customers are known to spend significantly more money, as much as ten times more, and place orders more frequently than regular members. Something tells me it will work out just fine: "Man in the High Castle" isn't exactly a high profile book or show, but Tolkien's work exists on a much higher plane.

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