Facebook is adding the flawless feature for those annoying 'Facebook friends'

Above Snooze

Despite the timing of the announcement, Facebook has been researching well-being and trying to improve the news feed for a long time, a source familiar with the company's thinking said. The company is slowly adapting to its responsibility in all of this, and wants to help by allowing you to temporarily unfollow or mute people and pages.

Rather than unfriend or unfollow them (which can get tricky with people you actually know), Facebook has come up with a new solution: Snoozing.

I have some friends on Facebook whose posts sometimes greatly annoy me.

Facebook will now let you temporarily mute a friend's posts from your News Feed with a new feature called Snooze.

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You'll still be friends with that person or be a part of that group or Page, but any content they post won't show up in your timeline.

'You will be notified before the Snooze period is about to end and the setting can also be reversed at any time. With it, you can easily mute one or some of your friends' posts who keep on publishing irritating cat videos. But the feature is also good for Facebook, which benefits from its users having expansive networks on the site so they can target ads to users. As cynical as it might sound, adding something like a Snooze button allows people to better create an environment where you can silence dissenters and make it so you only interact with people that like the stuff you do, that think like you do.

"One of our core News Feed values is giving people more control". However, Facebook researchers are now thinking about the issue and wondering whether or not the time that users spend on Facebook is right for them.

"Though the causes aren't clear, researchers hypothesize that reading about others online might lead to negative social comparison - and perhaps even more so than offline, since people's posts are often more curated and flattering", they said.

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