Facebook food order and delivery service launched

Facebook Online Order Food Delivery App

Options include any nearby restaurants that use Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice and Olo.

Users in the United States will find a new option called "Order Food" in the Explore menu, represented by a blue and white hamburger or fork and knife. Browse for food options and select "Start Order" for takeout or delivery services. If that restaurant is tied with the delivery service that Facebook has partnered with, you will be allowed to choose the service. After receiving positive feedback and adding partners, Facebook is now rolling out the food-ordering feature everywhere in the United States on iOS, Android and desktop.

If Facebook's goal is to allow users to do pretty much everything from within their service, which keeps users engaged, then they're doing a solid job of it with this new development. According to Himel, it was "complicated" for users to first search a restaurant on the site, and then log onto a third-party service, or call the restaurant to deliver the food. Facebook says it's got you covered.

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The post announcing this previously tested food ordering feature details a truly awful present and an even more terrible future. But it's not at all what you might think; Facebook hasn't created its own answer to Seamless, which would be massive news for the restaurant industry. The social networking giant has also partnered with some restaurant chains directly such as Wingstop, TGI Friday's, Denny's, Five Guys, Papa John's, Panera, Chipotle, Jimmy John's, Jack in the Box, and El Pollo Loco. If they do, you will be able to browse through the existing websites for Delivery.com and all the others.

Facebook has 2 billion active users and they are increasing day by day. It's available on iOS, Android and desktop. It's ever so slightly faster if you're already on Facebook, I suppose - and good exposure for some of the services that users might not already be familiar with. It's just a reminder that Facebook, the once-useful thing you did back in college, has become the next Yahoo and is drowning its most useful features in a sea of profit-hungry bullshit.

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