Aston Martin Goes Deep with "Project Neptune"

Aston Martin launches Project Neptune submarine

While we know that the submarine will be targeted at "researchers, explorers and superyacht owners", we don't have any idea of what it will be capable of. Unveiled at the Monaco yacht show, the collaboration between Aston and submersible manufacturer Triton Submarines has been code-named Project Neptune, with the official line being that the union enables Aston to "further enhance and grow the brand into new aspects of the luxury world".

It will be a limited edition affair (how much of a demand is Aston Martin expecting for this thing, anyway?) and it'll carry three people into the depths of your chosen ocean, sea, lake, pond or other body of water.

Aston Martin has also broken out the rich-dude marketing talk.

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Triton Submarines president Patrick Lahey said: "We have always admired Aston Martin. It is a clear and engaging demonstration of how Aston Martin's expertise in sports auto design and craftsmanship can be extended into new aspects of the luxury world".

However, Project Neptune is clearly the in its early stages and might never make its way out of a concept and into production.

Aston Martin's chief creative officer Marek Reichman is championing the as yet unnamed submersible as a combination of slick design inspired from Aston's latest line-up of luxury performance cars and its concept cars. "Project Neptune is defined by its sleek, elegant exterior", added Reichman. Aston Martin Consulting draws upon the exceptional skills of Aston Martin's design and engineering teams, creating credible partnerships that go beyond the automotive sector and yet still demonstrate the love of innovation, beauty and craftsmanship.

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