Sears Shares Jump 17% On New Partnership With Amazon

Sears says Kenmore products now available on Amazon; shares spike 13%

The struggling department store on Thursday said it would begin selling its popular line of Kenmore appliances on Amazon, a retailer that has siphoned away a huge chunk of business from the likes of Sears over the years.

Amazon's Alexa assistant is now able to control an even wider range of home appliances.

Sears announced today to sell its Kenmore appliances on amazon. The iconic - but beleaguered - retailer plans to integrate Amazon's Alexa platform into its smart appliances, allowing customers to control appliances, such as air conditioning units, with their voice.

Would you buy a Kenmore air conditioner, refrigerator, or dishwasher if you didn't have to go to a Sears store, leave your house, or register for a Sears.com account?

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Sears said its Kenmore distribution on Amazon will expand to include the full line of Kenmore appliances in U.S. market segments, but it was also not clear if the additional appliances will be Alexa-enabled.

"Voice is a natural interface for the smart home, so we're thrilled that customers can now simply ask Alexa to interact with their Kenmore Smart appliances", Kindel said. The chain has considering selling additional lines, including its DieHard auto batteries and Kenmore appliances businesses, and is unloading its vast real estate holdings.

Sears' stock pared some of the early gains but was still up 14 percent, on track for its best day in about four months. Sears Home Services includes more than 6,000 expert technicians, making it arguably one of the last remaining value propositions Sears Holdings has, in addition to the Kenmore brand.

"This collaboration is the first of its kind for Kenmore, broadening its accessibility to the next generation of American families", Tom Park, who leads the Kenmore brand at Sears, said in a statement.

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