Oculus has a huge sale on the Rift with Touch controllers

Oculus is not a flop by any means. But it remains unclear whether Oculus and virtual reality in general will become a mainstream technology that changes how people communicate and purchase real-world goods

We've always said that our goal for now is driving VR into as many hands as possible, and then in the long run we intend to monetize that as an ecosystem, as opposed to a pure hardware play.

While it has only been a few months since Oculus dropped the price of the same bundle down to USA $598, Oculus has chose to make another, limited time, price drop. Naturally, the biggest danger to this deal, and any other computer related is the fact that in order to get a VR capable system, you'll have to resort to a branded system as prices of GPUs on the open market are insane due to cryptocurrency bubble.

That price drop not only eased some of the cost of entry into high-end VR, it also put more pressure on Oculus' main competitor, the HTC Vive, which costs $800. It's rare to see more than a $100 discount on these VR headsets, and with this sale in place, the Rift costs almost half of what the HTC VIVE does. The new price won't be permanent, however, as the Rift + Touch bundle will go back up to £598 in six weeks' time, so now's the time to get one if you've been hesitating over whether to take the plunge.

Analysts at SuperData estimated the Rift had sold about 240,000 units through the beginning of February, well behind sales estimates for both the cheaper PlayStation VR and the more expensive HTC Vive (not to mention less powerful mobile-based competition).

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This isn't the first price reduction on Oculus this year, either.

Facebook has slashed the price of its Oculus Rift headset and motion controllers again, as the gaming market continues to show signs of hesitation in embracing the VR system.

If there's a magical price for selling game consoles, it's somewhere south of $400.

Perhaps the current Rift design is seeing its price cut in advance of the announcement of a potential "Rift 2.0". It's the second time this year that Facebook has discounted Oculus gear. The game library and support are bigger than ever, and with Touch thrown in for good measure, there are good times ahead for those wanting to explore the world of VR.

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